The Social Finance Fund is a game changer for Canada: a large investment program that we are confident will accelerate social equity in this country, delivering massively positive initiatives that contribute to gender equity, racial justice, Indigenous reconciliation and sustainable development throughout the country’s villages, towns and cities.

Impact Investing Firm

Rally Assets is an impact investing firm, offering investment management and advisory services. We help our clients use capital to create positive social and environmental impact while generating a financial return. We are experts in impact investing. It’s all we do, and all we have ever done.

We’re looking for new impact investments

To add to our pipeline

Our clients trust us to provide innovative solutions to help them create positive social and environmental change. We work with individuals and organizations who would like to fully align their investments with their values.

Impact Advisory

Strategy development, product research, impact auditing and more

Impact Funds

2 global, actively managed funds in support of sustainable development

Custom Portfolios

Your values + our know-how = a portfolio to deliver the impact you want


“Rally Assets has been a valued partner through our journey to impact investing. Through their guidance, we are on a path to gaining better alignment between our endowment holdings and our values.”

Ken Fetherstonhaugh

Chair – Audit & Investment Committee, Glenbow Alberta Institute

Rally Assets solicits testimonials from time to time for sales and marketing purposes. Testimonials are provided by current and past clients of Rally or its predecessor, Purpose Capital; specifically, asset management clients, advisory clients and investors in Rally's funds. Providing a testimonial is voluntary and without compensation. Testimonials may not be representative of the views of other past or current clients or prospects.


Financing Conservation

The Nature Conservancy of Canada and Rally Assets believe that the time is right to develop a much wider array of innovative financial approaches to conservation in order to attract other sources of capital, much of this from the private sector. Conservation financing in Canada is a large opportunity waiting to be seized.