About us


Helping investors align their investments with their values

Rally Assets is an impact investment management and advisory firm.

We work with corporate and institutional investors, foundations, family offices and philanthropists to deliver specialized solutions that help our clients create positive social and environmental impact without compromising financial returns. Since our start in 2010 as Purpose Capital, we have been a trusted leader in the sector.

We are a Portfolio Manager and Exempt Market Dealer, registered in Alberta, British Columbia, Ontario and Quebec with the respective provincial securities commissions.

We’re proud to be a certified B Corporation, meeting the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.


“Rally Assets helped us prepare for a corporate strategy session with our Board. The team was professional, easy to work with, and helped us to crisply articulate and frame our vision and goals.”

Jay-Ann Gilfoy, Vancity Community Investment Bank


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    Rally Assets solicits testimonials from time to time for sales and marketing purposes. Testimonials are provided by current and past clients of Rally or its predecessor, Purpose Capital; specifically, asset management clients, advisory clients and investors in Rally's funds. Providing a testimonial is voluntary and without compensation. Testimonials may not be representative of the views of other past or current clients or prospects.